Capabilities / Engagement models / Pricing
Every engagement is scoped to a question you need answered. If one stage is enough to answer it, we say so rather than sell you the rest.
Before a roadmap is worth writing, somebody has to know what the audience wants and what they will not tolerate — especially an audience many brands struggle to get straight answers from. We do that work and write it up in language a founder, a designer, and a finance lead can all act on.
This is the part most firms skip. Testers are recruited from a student network, the product goes in their hands, and what actually happens gets logged across days of normal use — not one session in a lab.
Research that does not end in a decision is an expensive hobby. Findings get converted into a position, a priority order, and a plan with named trade-offs, so you can see what you are giving up.
Product support — prototypes, dashboards, or data pipelines are available through named specialists, scoped only after the research points at a real need.
A finding from nine testers is not a finding from ninety, and a two-week window is not a quarter. Every report states the sample, the window, and the confidence actually behind it, so you can weigh a recommendation instead of taking it on trust.
Where the evidence is thin, the report says what it would cost to make it solid, and leaves the decision to you.
These are the three project shapes we are built for, written as models — not as past work. We do not yet have completed client engagements to show; see /work for what's real.
01 — Early-stage product launch
A wearable startup has a first prototype and needs real-world feedback before it commits to launch.
Recruit a targeted student testing group; run product trials, surveys, and user interviews; surface usability failures; produce organic marketing content built from the testing itself.
User feedback report, product recommendations, customer insights, survey data, short-form video.
02 — Finding product-market fit
A startup has a working product but doesn't know which customers value it most, or how to position it.
Test across distinct user groups; interviews and surveys; behavioral analysis; head-to-head comparison of messaging and positioning concepts.
Customer segments, positioning recommendations, feature priorities, messaging findings, a product-market-fit research report.
03 — Gen Z growth and market testing
An established company wants younger consumers but has no insight into how Gen Z actually reads its product.
Campus-based research; marketing concept tests; structured feedback collection; student-generated content; product and brand experience gap analysis.
Gen Z consumer insights, campaign concepts, organic video, product feedback, growth recommendations.
Send a short brief. We reply within 1 day with a scope, a timeline, and a price, or an honest note that we are not the right fit.
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